What Is A Cover Letter Uk Style

Smart tips to help you format and write a cover letter

Struggling to write a cover letter that will catch an employer's attention? We've got tips to help you show your best self—and a sample you can use to get started.

There's nothing scary about writing a cover letter.

You've found the perfect job, hit the "apply" button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Oh no. 

Don't let this request derail you. Here's everything you need to know to write a letter that truly sells your skills. Plus, scroll down to see a sample cover letter you can use to craft your own.

What is a cover letter?

A cover letter is a one-page document that, along with your resume, is sent with your job application. A cover letter is your chance to tell a potential employer why you’re the perfect person for the position and how your skills and expertise can add value to the company. The letter should be professional but personable, and serve as a sort of introduction.

Do I need to send a cover letter?

A lot of job seekers today wonder if a cover letter is still appropriate to send with your resume—and the answer is yes! Even if an employer doesn’t ask for a cover letter, it couldn’t hurt to send one. In fact, it’s can help you get someone's attention in a different way, and it can be a great way to display your enthusiasm for the job and company.

What are the basic elements of a cover letter?

  1. Greeting: Address your cover letter to the proper person.
  2. Opening: Write a personable, inviting opening paragraph that notes how your skills are a perfect fit to the job and displays your enthusiasm.
  3. Hook: Highlight your past achievements as they relate to the job you're applying for.
  4. Skills: Emphasize additional relevant skills, such as computer languages or certifications.
  5. Close: Briefly recap your strengths as a candidate, and include your contact information.

Cover letter tips

1. Parrot the keywords: Just like with your resume, your cover letters should be customized for each job you apply to. Start by reviewing the job description. In it, you will find important keywords that let you know what kind of employee the company is hoping to find. Use these same keywords throughout your cover letter.

2. Adapt for the company: Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs—not your own. Demonstrate how you could help them achieve their goals. Remember: You're selling yourself in a resume and a cover letter, but the employer has to want to buy.

3. Show you "get" them: Your cover letter should demonstrate that you have done some research into what the organization's pain points are. Presenting yourself as a solution to a hiring manager’s problem can help your cover letter take the right tone. If you’re applying to an administrative position, be sure to mention your time-management skills; if you’re an IT professional, include your expertise in improving efficiency. Always ask yourself: How can I help this company?

4. Proofread. Don’t assume spell check will catch every mistake (it won’t). Slowly review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup.

Need even more confidence before you start your cover letter? Below are some additional cover letter tips you could reference—or keep scrolling for a cover letter sample:

Cover letter mistakes you should avoid: From overusing “I” to being too vague, there are a bunch of pitfalls that can trip you up. Don’t let them!

Cover letter format and advice tips: Learn how to set up your cover letter and what each section should include.

Cover letter tips for new grads: You might lack real-world work experience, but your cover letter can be chock-full of activities that demonstrate your potential to succeed.

Cover letter tips for technology professionals: The ease of applying to online jobs has led many IT professionals to skip sending a cover letter, but that’s a mistake. 

Cover letter tips for finance professionals: If you’re searching for a finance job or want to be prepared just in case, you will need a dynamic cover letter to grab the hiring managers’ attention.

Tips for better email cover letters: If you're emailing a resume, your cover letter will deliver the first impression. These eight tips will help you craft a better email cover letter.

Cover letter sample

Check out the sample cover letter below (or download the template as a Word doc) to get some inspiration to craft your own. And we've also got you covered if you're looking for a cover letter in a specific industry. 

Once you've finished your cover letter, consider joining Monster—you can upload and store up to five cover letters and resumes, so that you can apply for jobs on our site in a snap!


[Date]

Ms. Rhonda West
Customer Service Manager
Acme Inc.
123 Corporate Blvd.
Sometown, CO 50802

Re: Customer Service Representative Opening (Ref. ID: CS300-Denver)

Dear Ms. West:

I was excited to see your opening for a customer service rep, and I hope to be invited for an interview.

My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities included handling customer merchandise returns, issuing refunds/store credits, flagging damaged merchandise for shipment back to vendors and providing back-up cashiering during busy periods.

Previously, I worked within two high-volume customer-support call centers for a major telecommunications carrier and a satellite television services provider. In these positions, I demonstrated the ability to resolve a variety of issues and complaints (such as billing disputes, service interruptions or cutoffs, repair technician delays/no-shows and equipment malfunctions). I consistently met my call-volume goals, handling an average of 56 to 60 calls per day.

In addition to this experience, I gained considerable customer service skills during my part-time employment as a waitress and restaurant hostess while in high school.

I also bring to the table strong computer proficiencies in MS Word, MS Excel and CRM database applications and a year of college (business major). Please see the accompanying resume for details of my experience and education.

I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking. Feel free to call me at 555-555-5555 (home) or 555-555-5500 (cell) to arrange an interview. Thank you for your time—I look forward to learning more about this opportunity!

Sincerely,



Sue Ling

Enclosure: Resume


To give your job application the best possible chance of success you need to know how to write a relevant and concise cover letter. Take a look at our examples for inspiration

What is a cover letter?

A cover letter is a document sent alongside your CV when applying for jobs. It acts as a personal introduction and helps to sell your application. A cover letter is necessary as it gives you the chance to explain to an employer why you're the best candidate for the job. You do this by highlighting relevant skills and experience; therefore you should always write your cover letter with the position you're applying for in mind.

Cover letters should complement your CV but not duplicate it. The general consensus among recruiters when it comes to the length of these documents is the shorter the better. Typically three to five short paragraphs, cover letters should not exceed one A4 page. If sending electronically, put the text in the body of the email rather than as an attachment, to avoid it being detected by spam filters.

Applications should always include a cover letter unless the job advert instructs you differently.

How to write a cover letter

Keep your cover letter brief, while making sure it emphasises your suitability for the job. It can be broken down into the following sections:

  • First paragraph - The opening statement should set out why you're writing the letter. Begin by stating the position you're applying for, where you saw it advertised and when you are available to start.
  • Second paragraph - Cover why you’re suitable for the job, what attracted you to this type of work, why you're interested in working for the company and what you can offer the organisation.
  • Third paragraph - Highlight relevant experience and demonstrate how your skills match the specific requirements of the job description. Summarise any additional strengths and explain how these could benefit the company.
  • Last paragraph - Use the closing paragraph to round up your letter. Reiterate your interest in the role and indicate your desire for a personal interview. Now is the time to mention any unavailable dates. Finish by thanking the employer and say how you are looking forward to receiving a response.

How to address a cover letter

Always try and address your cover letter directly to the person who will be reading it. Bear in mind that you're more likely to receive a reply if you send it to the right person.

Advertised positions usually include a contact name, but if not, it is worth taking the time to find out who the letter should be addressed to. You can do this by searching the company’s website for details of the hiring manager or alternatively you could call the organisation to ask who you should address your letter to. Don't be afraid to do this, many employers will appreciate you taking the time and initiative to do so.

If you're struggling to find a named contact you can use a general salutation such as:

  • Dear Sir/Madam
  • Dear Hiring manager
  • Dear Human resources director.

However, general greetings should only be used once you have exhausted methods of finding a named contact. How you sign off your cover letter depends on how you addressed it. If you include a named contact sign off 'yours sincerely'. If you use a general one finish with 'yours faithfully'.

Example cover letters

6 tips for the perfect cover letter

With employers often receiving lots of applications for each vacancy, you need to ensure that your cover letter makes a lasting impression for the right reasons. Here are some tips to increase your chances of success:

  1. Be concise - Ideally a cover letter should take up half a page of A4 or one full page if necessary. Read through the document and cut out any unnecessary words and sentences. Don't fill up available space by repeating what's already covered in your CV.
  2. Tailor to the organisation - You should rewrite your cover letter every time you apply for a position in order to target the individual company. Sending out a generic letter for all applications rarely yields positive results and recruiters can spot your lack of time and effort from a mile away.
  3. Proofread - Never rely on a computer spellcheck program to pick up every mistake. Print off your cover letter and double-check for spelling and grammar errors before passing it to family member or friend to look over. Also make sure that your own contact details and the company name are correct.
  4. Format - Presentation is important so you'll need to format your cover letter properly. Make sure the document is as uncluttered as possible, use the same font and size as you use in your CV and if you're sending it through the post or handing it in use good quality plain white paper to print it on.
  5. Identify your USPs - They're your unique selling points. Be positive about what you have to offer and clearly outline how your skills and experience meet those requested in the job description. Demonstrate why you’re the perfect candidate.
  6. Include examples - Back up the claims in your cover letter with real evidence or examples that show how and when you've used your skills and experience.

Find out more

If you're a student or recent graduate you can make an appointment with your university's careers and employability service to access further help when writing your cover letter. You'll be able to talk with specially-trained advisers, get advice on what to include and have a professional eye look over your application before sending.

Written by Jemma Smith, Editor

Prospects · April 2017

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