GTTP Research Competition & Award
- Why A Competition?
Each year the GTTP holds a competition for the best school research project. Research topics are selected by GTTP Country Directors. Working in teams, the students develop their research skills, analytical skills, and communications skills, all of which are essential for a successful career in Travel & Tourism.
- How The Competition Works.
Each member country selects a winning team for the GTTP Research Award in their country. The winning school sends two students and their teacher to an international conference at Sophia Antipolis near Nice, France. At this meeting the winning teams present their research findings and meet students and teachers from all GTTP-member countries. They also will have the opportunity to meet the GTTP Global Partner Advisory Board members.These competitions require students to research a tourism-related topic by first using library materials and the Internet. This phase is then followed by the students interviewing people who have information relevant to the topic. The third phase is analyzing the information gathered and creating a written report or “case study,” which includes a teacher’s guide. The case study can be used by students and teachers everywhere. The fourth phase is the development of a presentation, based on their case study, that each team will deliver to an audience composed of the other winning teams and their teachers.
- History Of The Competition
An endowment established in honor of Aldo Papone, former president of American Express Travel Related Services Company, helps fund the competition. Mr. Papone was a strong believer in tourism education and student creativity. When he retired, a fund was established in his name to support excellence and innovation in tourism education. The GTTP’s share of the fund is used to support the research competition.
- The topic for 2018 is “Innovation in Tourism.” Information on this topic will be published in February 2018.
Previous Research Topics
The topic for 2017 was “Bleisure” Travel. This is a category of travel that describes travelers who are able to able to take business trips and add a day or two for leisure activities before returning home.The topic for 2016 was ”Heritage Tourism”; in 2015 it was “Sustainable Adventure Tourism,” and in 2014 it was “Technology and Sustainability.”
The 2017 Research Competition Topic: Bleisure Travel
The word has been created by taking the letter “B” in “Business Travel” and combining it with “leisure” to create the word “Bleisure.”
In addition to “bleisure” there are other equally awkward combination names: “bizcation,” “workcation,” or “bleasure” which combines “business” with “pleasure, but they all mean the same thing: adding one, two or three extra days of fun and relaxation to a business trip.
A Lot Of People Take Bleisure Trips
In 2016 The Carlson WagonLit Travel company analyzed 7.3 million flights taken by 1.9 million business travelers in 2015 plus flights taken in other years. Their research showed that 20 percent of business travellers take bleisure trips and that these account for 7 percent of all business trips. (We show you later where you can find this and other reports.)
Example Of A Bleisure Trip
You are going halfway around the world from Campinas, Brazil, to a business meeting in Eger, Hungary. It is a long, very expensive trip and you are unlikely to return anytime soon to Eger, which is a very nice town. Your meeting is two hours away by train from a World Heritage Site you have always wanted to visit; the day after your meeting there is an exhibition opening of (take your pick) rare orchids/old master paintings/old automobiles that you would really like to see. Or perhaps you want to take a one-day cooking course to learn about Hungarian cuisine; or go kayaking on this wonderful little river. That extra day or two you add to your trip is “bleisure,” and maybe your family or friends would like to join you.
Exploring World Of Bleisure In Your Community
Here are some of the things you can research when exploring what Bleisure means for your communities, and what it could mean in the future.
“The large number of trips involving bleisure show there is a lot of scope here for travel management companies, local travel companies and communities in how they market themselves to the business traveller.”
“Do hotels in your area offer different rates to encourage people to stay on – so they arrive as a business traveller but leave as a holiday maker?”
“Is the hotel suitable for holiday makers — or do TMCs (Travel Management Companies) need to think about hotels that are convenient for business travellers but also leisure?”
“If the business traveller wants to go off and explore local areas, what about transport options? For instance, what if they arrive for a meeting in Paris but want to travel to another area of France for a holiday and have their family join them?”
“Is there a demographic difference in the types of people who take bleisure trips? A young business traveller who has to go somewhere on business would likely want a very different leisure experience compared to an older traveller.”
“And then there is that whole universe of travel apps to help visitors navigate city transportation, attractions, events, and lodging. Does your community appear in them, or do you need to create one just for your town? And how would bleisure travelers find it and add it to their smart phone or tablet?”
—- Examples provided by Claire Steiner, director, GTTP – United Kingdom
Before You Begin Your Research
Be sure to read the article on How to Write a good Case Study in the Guidelines for the Research Award.
Initial Information Sources
Here are two links to sources of information to start you on your own research. There are many more.
Combining Business and Leisure Trips: a Quantitative Look at the Bleisure Phenomenon. Carlson WagonLit Travel 2016
Go to www.carlsonwagonlit.com. Scroll down and find “News and Media” and click on it. Scroll down until you find “Combining Business and Leisure Trips: July 2016.” Click on it and download the report.
The Rise of the ‘Bleasure’ Traveller, by Sheridan Rhodes, Micenet Magazine, an online publication of BTP (Business & Tourism Publishing)
Input to your browser: The Rise of the ‘Bleasure’ Traveller + MICE, and then click on the article.
NOTE TO STUDENTS: Do not borrow images from the Internet unless the website states clearly that you may use the images. Taking images without permission is called “copyright infringement” and can result in expensive financial penalties. GTTP will remove images from case studies if it believes there may be a copyright problem.